Show notes

Game UX – doing for video . It’s a relatively young field, coming to the forefront of the gaming industry during the last 5-10 years. We talk to former psychologist Veronica Zammitto who is now the Director of UX research at gaming giant EA.

We find out more about what got into Game UX and what game research entails. We also look into what metrics are used in games research, and discuss how they address the risk of addition and games leading you down the wrong path.

(Listening time: 35 minutes)

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