How to use this book
Step 1: Read one thing about people. — Step 2: Reflect if that thing is applicable to your users and in which touchpoints it applies. — Step 3: If applicable, think about how your product can fulfill that thing better or make use of it to reach your goals, for example, increasing the conversion rate. — Step 4: Sketch, sketch, and sketch. — Step 5: Repeat until you finish the 100 things you need to know about people. — At last, discuss all your ideas with your colleagues and test these ideas!