How to use this book

Step 1: Read one thing about people. — Step 2: Reflect if that thing is applicable to your and in which touchpoints it applies. — Step 3: If applicable, think about how your product can fulfill that thing better or make use of it to reach your goals, for example, increasing the conversion rate. — Step 4: Sketch, sketch, and sketch. — Step : Repeat until you finish the 100 things you need to know about people. — At last, discuss all your ideas with your colleagues and test these ideas!

some of my sketch

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