Every month we cross-pollinate testing ideas between companies and then publish the results as we look for repeating patterns. Here is an overview of the 7 experiments we obtained and published this month:
TEST 191: Can Sales Be Increased On Diamoncandles.com By Replacing A Hamburger Icon With A Label?
TEST 190: Can Sales Be Increased On Diamoncandles.com By Adding A Label To A Hamburger Icon?
Similarly to the above, Peep also tested adding a label to the hamburger icon which we published as Test 190.
TEST 189: Can Signups Be Increased On Yummly.com By Showing The Number Of Recipes & Number Of People Using The Site?
In this mobile high power test, Kimberly showed two numbers on a signup funnel for a leading recipe site. One of the numbers was the count of available recipes, and the other number showed the user count (as social proof). The test result was published here.
TEST 188: Can Leads Be Increased On Thomasnet.com By Showing A Testimonial At The Bottom Of The Page With An Extra Button?
Julian added a testimonial at the bottom of a long lead page with the following results.
TEST 187: Can Course Sales Be Increased On Trydesignlab.com By Personalizing The Call To Action (Lead Magnet->Enrollment)?
Will ran a button personalization test where it “evolved” from a lead-magnet button to an enrollment one (next step) as a user completed each task. The result has been published in Test 187.
TEST 186: Can Sales Be Increased By Making Product Categories More Visible (Exposing Them From A Menu)?
Devesh tested an exposed navigation menu and shared the results in Test 185.
TEST 185: Can Leads Be Increased On Retrome.pl By Lifting The Call To Action Higher Above The Fold (By Removing A Photo)?
In this simple mobile test, a long photo was removed which lifted a quote request button above the fold. The result has been published and is also tracked more generally as Pattern #49: Above The Fold Call To Action.
Share this story