Is your product story worth listening to?
“Having a product vision is pretty hard” said Jimmy. “I am not even sure what to think about it or what’s that. There’s so much out there that it looks more like everybody is copying each other than have a vision. Why do we even need one?”
“It’s crucial to have a vision. A vision is what defines not only products or companies, but nations, religions and cultures overall. A vision is like the fuel that will keep you up and give the energy to continue. A vision is what will keep you on track and will be your indicator if you are close enough or not.”
“Close to what?”
“You goals. A vision has to inspire people to take action towards a common end goal. In our case, a product vision has to inspire every action your team will take when working on the product” said Sarah.
“But what if we don’t want to have a vision?” asked Jimmy.
Where there is no vision the people perish- Proverbs 29:18
“Well, in that case, you will be like the hamster in a running wheel. You will run on the same spot, lose resources and make no progress. But if you do have a vision, then it’s like a guiding star which you can see only during the night. During the day you put in all your efforts to come closer to her, and at night you look how close you got to her” said Sarah and sipped from her cup of coffee.
“That was deep,” said Jimmy.
Sarah smiled and continued “So there are a couple of principles you must keep in mind, but as you grow, you will develop your own principles. They are not a must follow, but rather a guiding list. But before I even give you, these principles know that you can’t create a vision if you don’t know yourself. Self-awareness is a key component in the whole equation of product vision.”
A leader will find it difficult to articulate a coherent vision unless it expresses his core values, his basic identity. One must first embark on the formidable journey of self-discovery to create a vision with authentic soul- Mihaly Csikszentmihalyi
“But that discussion is for another day. Now, to continue our journey. Have you ever read anything by Simon Sinek?”
“I was about to read his book Start With Why”
“Well, it’s a must-read for beginners because the first principle is:”