Every designer has had a conversation like this with a client or co-worker who reviewed their for approval. The result is vague, biased that ignores user needs.

The client or co-worker gets frustrated because they feel like their expectations aren’t being met. You get frustrated because you can’t do work you’re proud of. No one is happy and the project doesn’t make progress.

Sounds familiar?

After years of dealing with the consequences of poor feedback, I couldn’t take it anymore. I decided something needed to change, so I outlined the positive and negative qualities of the feedback I was receiving. I came up with a three-stage I call Design Vetting that has allowed me to solicit feedback from the people I work with.

The teams I’ve worked with have saved countless hours, dramatically improved their communication, and streamlined their review process by using Design Vetting. More importantly, we’ve been able to do this while maintaining a high standard and integrity for user experience.

How Design Vetting Works

In the book, you’ll learn about the three stages of Design Vetting:

  1. Criteria
  2. Validity
  3. Objectivity


The Criteria stage (Chapter 2) is where you devise criteria to vet your design with. Vetting criteria is based on user needs and design principles and is used to pinpoint aspects of the design that are in violation of the defined standards.

The Validity stage (Chapter 3) is where you check to make sure every criticism includes the critic’s specific reasoning behind it. A critic’s criticism must include the “what”, “why”, and “how” components for it to be valid.

The Objectivity stage (Chapter 4) is where you verify the objectivity of a criticism with others on your team. This is done by searching for an “alignment in experiences” and seeing if the majority of the group experience a criticism the same way.

About the Book

Design revisions based on actionable feedback are what improve the user experience the most. This book is written for designers who are tired of their revisions going nowhere and want to take control of the type of feedback they’re getting.


You’ll love this book if you’re a:

  • Designer working at a company who has clients and co-workers reviewing your designs for approval.
  • Design manager or leader who wants to improve the review and revision process with your team.
  • Designer who wants to find and tackle usability issues, but rarely have the time and resources for usability testing.

The book is in PDF format of 5 chapters and 65 pages that include many examples illustrating and demonstrating the process.

Design Vetting is the answer to unproductive and ineffective design reviews. It’s time to stop reviewing designs and start vetting them!


Introductory Price $67 $27

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Article written by anthony

Author and founder of UX Movement. Founded this blog to help you develop your user experience design skills for a more user-friendly world.

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