These books have proven to be helpful for and I highly recommend them. I made this list initially back in year 2012 and kept it updated since.

Thinking & Strategy

  • “80/20 Principle” by Richard Koch
  • “The Black Swan” by Nassim Nicholas Taleb
  • “Getting Things Done: The Art of Stress-Free Productivity” by David Allen
  • “Improv Wisdom: Don’t Prepare, Just Show Up” by Patricia Ryan Madson
  • “The 4-hour workweek” by Tim Ferris
  • “Good To Great” by James C. Collins, Jerry I. Porras
  • “The Art of War” by Sun Tzu
  • “Tao Te Ching” by Lao Tzu
  • “The of Five Rings” by Miyamoto Musashi

Customer & Development

  • “The Startup Owner’s Manual” by Steven Gary Blank
  • “Running Lean: Iterate from Plan A to a Plan That Works” by Ash Maurya
  • “Business Model Generation” by Alex Osterwalder
  • “The Lean Startup” by Eric Ries

User Experience Design

  • “Don’t Make Me Think” by Steve Krug
  • “The Design of Everyday Things“ by Don Norman

Software Development

  • “The Mythical Man Month” by Fred Brooks
  • “The Pragmatic Programmer: From Journeyman to Master” by Andrew Hunt


  • “Rework” by Jason Fried, David Heinemeier Hansson
  • “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber
  • “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” by Guy Kawasaki

Bootstrapping A Company

  • “Start Small, Stay Small: A Developer’s Guide to Launching a Startup” by Rob Walling
  • “The Bootstrapper’s Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money” by Seth Godin
  • “The 7 Day Startup: You Don’t Learn Until You Launch” by Dan Norris


  • “The Innovator’s Dilemma” by Clayton M. Christensen
  • “The Innovator’s Solution” by Clayton M. Christensen
  • “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” by W. Chan Kim and Renee Mauborgne
  • “Crossing the Chasm” by Geoffrey A. Moore

Project Management

  • “Agile Project Management” by Ken Schwaber
  • “Agile Estimating & Planning” by Mike Cohn

Marketing, Sales & Business

  • “Made to Stick: Why Some Ideas Survive and Others Die” by Chip and Dan Heath
  • “Inbound Marketing” by Brian Halligan and Dharmesh Shah
  • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
  • “Presentation Zen: Simple Ideas on Presentation Design and Delivery” by Garr Reynolds
  • “How to Win Friends & Influence People” by Dale Carnegie
  • “Word of Mouth Marketing” by Andy Sernovitz
  • “Guerilla Marketing” by Jay Conrad Levinson
  • “Getting to Yes: Negotiating Agreement Without Giving In” by Roger Fisher
  • “Traction: A Startup Guide to Getting Customers” by Gabriel Weinberg

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