Taking a look at potentially similar solutions in the market, I saw that products tend to fit into three categories: trip planning apps, photo journaling apps, and location-based resource allocation platforms. Each of these are immense in their structure and UI. I outlined their strengths and potential takeaways from what Instagram could when creating it’s own solution in the space.
I conducted a short survey with 100+ volunteers who asked about their vacation photo taking habits and instagram posting rituals. The results of the survey were enlightening and informed some key design decisions.
I used the research from the discovery to inform the target user for my design solution. Knowing the nature of the problem I wanted to solve, I saw two people stand out: Chris Toledo, the Life Curator and Emily Rogers, the Busy Parent. Each one has its own purposes for Instagram and how the platform fits into their vacation happenings.
I learned a couple of interesting things when building out the role that this would have in their vacations.
First, I realized that the solution is very situation-oriented. This would not need to be accessed constantly for it to be successful, just in the right moments.
Second, whether you call it an inspiration or a reminder, the solution should invite users to go out and take more pictures. That’s the only way that the user can feel successful.
Lastly, there must be a smarter system in place to handle vacation photos to ensure that they’re posted and celebrated. These users would use this validation to fuel future use of the product.
- The UI design should focus on situation / location
- Establish prompt notification system
- Think beyond photo capture (think of the journey from capture to posting)