5 things I learned about strategic storytelling from Michael Margolis
Imagine getting 90 percent of the room on your side in the first five minutes of presenting your product vision. That’d be pretty amazing, huh?
Michael Margolis, CEO...
UX Case Study: Google Maps vs. Waze Mobile Apps
We are back in business with another app showdown! To give a recap for those of you that are new here: in this UX case study series, we put two...
The 12 Competencies of UX Design
What skills do you look for in a UX designer and, more importantly, a great one?In such a fast-changing industry, it seems the list of competencies grows every day. Plus,...
The Pinky and the Brain effect and 4 other organization types
A while ago, I wrote a blog post about my philosophy that we should add one ‘lens’ to the existing innovation/design thinking model as we know it. Next to desirability,...
The 5 C’s of UX Writing – UX Planet
So you’ve been chosen to write the product copy for your app? BUT, you’re a designer not a writer! No fear, if your copy follows the 5 C’s of UX...
Designing UIs with trust in mind – UX Collective
As designers, we all have the responsibility to build products that develop trust on the user. But how can you transmit the feeling of “security” to the user throughout the...
Remaking Ford into a user experience-driven company
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company:
“We have obviously a lot experience in the car business, over 113 years, and our...
Best Practices for Agile UX Testing – UX Mastery
Every product manager’s dream is to launch a product or new feature that is perfect for their customer right out of the gate. But we know this is hardly...
A Design Sprint Case Study”
Take a look at the process of designing a successful appIf you’ve ever worked on an app, you can only dream of that feeling of pure joy when you open...
Designer, Don’t Create Apps When Websites Suffice
With that many smartphones around, you definitely need an app. This is what many inexperienced people, also known as clients, think. However, even some experts recommend using native apps...
