How great companies onboard users in 2018

Are you up to improve your sales conversions? Decrease user retention? Cut bounce rates? A skillfully crafted product tour can contribute to any of these goals. But...

Insignificant Significance: Why Reverb.com Rejected A Winning A/B Test

Tagged As: Optimization Result Last month we completed a simple a/b test with Reverb.com which ended with a positive 4.3% increase to sales. Taking a closer look at significance in...

#182 Semantic building blocks – UX Podcast

Show notes Episode 182 is a link show. James and Per discuss two articles that have grabbed their attention. Article one is The Secrets...

Why You Should Never Center or Right Align Your Logo

Many designers assume that center or right aligning their website logo will make their brand more memorable. Research has shown this assumption is not true at all. In fact, straying from...

Quarantining Complexity with Strategic UX Design and Development

“Simple can be harder than complex.” – Steve JobsThe best products are simple to use and makes our lives better. What we often don’t realize is how much strategic thinking,...

Three questions with An Event Apart speakers

Editor’s Note: An Event Apart (AEA) is a...

7 Principles of Designing Good AI Products

With the arrival of AI products, we enter a new era where machines start to behave differently. They not only perform our orders, but they do things by themselves. This...

How to Improve Customer Loyalty through User Experience

UX DesignBogdan Sandu • December 07, 2017 • Shares Share Tweet Share Pin It Share When you establish a bond of trust between a company and its customers, you forge and secure their relationship....

Popup Explorations (PDF Template)

During the previous week, I grabbed up a large piece of paper and sketched out some popup attributes that came to mind. I was thinking of all the things that...

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