For any behavior to happen (The Fogg Behavior Model — FBM) we need three things: motivation, ability, and triggers.
In this case the motivation was $30 credit, the ability was the time that I had and the low effort that this course required, and the trigger was the email that I received.
Stop! We need your attention
At the beginning of the course there was a hint that there was a test at the end of the course. Knowing that I will have to know the answers at the end, I didn’t want to waste my time and repeat the course.
Ok coach, you have my attention…
The first step in learning is attention. With focus it’s more likely that the new information will be stored and remembered.
The course consisted of several easy steps. It started with a video on how to manage your money, how to set up a goal, what are the strategies to achieve that goal, what’s the difference between an unrealistic and a realistic goal, and so on. Nothing too exciting there.
But wait, there’s more…
“Don’t make me think”
The tutorial was presented in video format for easy user consumption (the ‘relax and watch, don’t make any effort’ type of thing). The first section was about long term, mid-term, and short-term goals. After that, I got the first set of questions. The questions involved a visualization tool where I was asked to drag the right photo to the right section. Easy, ha?
It was. As I was dragging a sofa to a short term goal, a car to a mid-term goal, and retirement funds to a long-term goal, I realized that this activity was forcing me to keep the images in my head.
Visualization technique is our way to mentally rehearse an action and it’s giving us higher chances of converting something from what “could be” into “it is”.