If you are working on a logo design for your own company and are already set on an idea, then that’s great. You can play around with it on paper and take a couple and turn them into vector drawings in Sketch and see how you feel about them. But if you are creating logos for a client that is not fixed yet on an idea, then you might be going through a lot of iterations before settling on a few favorite ones. Here I show the process of iterating logos for my last client. We went through more than 200 logos before settling on one that the majority of the team really liked:
If you learn to be quick in Sketch, this can actually be a really fun process! I have to admit that after a week I could feel the mental toll, but in the end, it was well worth it!