I have seen a pattern for a while for comments from my students and personally in job interviews at different levels, I asked myself if it is a problem or a classification of the new times, or is a standard implementation the role of a designer and his skills.

What I have found and I do not know if you reflect with this image. But many companies, even , head hunters, owners of products etc … They request with this very, very strict and concrete profiles.

Of course there must be minimal qualities or some filter rules for choosing a designer, but I was surprised by the negative responses when choosing a resource.

– This designer is very researcher
– No You have experience in Banking, Fashion, Technology, E-commerce, etc.
– Your design process does not fit?
– Your background does not looks like we what want to do.
– I want someone 50% more brand
– I want a 20% UX, 80% UI, 20% Developer (The percentages seem ridiculous to me)
– Has a past of much design or Little design

And I’m talking about designers with a lot of experience, could demystify each of these points but it could take me forever and it would not be that interesting either.

Designer as a Tool

If we want to reach a group of goals we can say that designers are a good tool for achieve those goals.

I would like to see some examples; If you have a Camera and you have had only used it for Fashion … would it work also or the same for Banking?

Another comparison; Developers, if they know how to code, at the end it does not matter much if they have a lot of experience or not in a certain field of course that is appreciated. But, it would not be a limitation or will it?, The important thing is to know the basic notions of logic, algorithms and other programming herbs then it does not matter much if you can learn it quickly.

In the experience of avant-garde contemporary designers, animators, among others, most would tell you that they had never worked on something like that and that was the first time they did something similar. As indicated above, it seems to me that we are limiting the design capabilities by experience focused in only one direction (what benefit can there be in it?).

Your past

The regular form to evaluate designer is looking at his past work, which is very important of course, this past is what makes the person and gave them the necessary skills or experience they need to handle today problems, even if those designers are new in the field.

Easily you can get an idea of the skills of a designer are but I do not think it shows all its potential. Therefore why focus so much on the past when the work to be done is from this present point to a future that by the way is uncertain.

I am really impressed about new designers and how quickly they have had improved their skills, so a non design past is important as well

Considering the general role of a designer let’s see concepts yujuuuuuuu

This design concept has convinced me from years from the time that I started studying design, is very broad and has many advantages and benefits from the point of view of 2D and 3D digital view

“Design is a process of visual creation with a different purpose of painting, and of sculpture, which are the personal visions and dreams of an artist, the design covers practical demands …


… The design is practical the designer is a practical man. But before he is ready to face practical problems, he must master a visual language …

… Visual language is the basis of design creation. “

If you want to read the full article I recommend Wucius Wong’s book — Fundamentals of two-dimensional and three-dimensional design

The designer:
The designer is the person who practices the processes of conceptual solutions, delivering functional and practicals visual systems

The design in terms of the general concept and a designer take the problem solving approach, creating practical solutions for any kind of problem, a logo designer can easily do it for a bank, a fashion, designer of UI for mobile can design for food or for music, we can observe how a designer has the ability to create something from nothing from researching, adaptation, trial and error, so , therefore do not you think that the decisions are being taken very subjectively?

In short, specialised designers in certain areas have adaptable skills even if they come from other fields, but that depends on their capabilities, right now it is very difficult for a designer to show all the skills and background he have had done since the portfolios would be immense to show and also be able to guess what the customer or the company would need, a good way for companies is to do tests that way you will be able to see the value of the designer

Let’s check a part The design umbrella:
– Logo designers
– Brand identity designers
– Web designers
– UX designers
– Packaging designers
– Movement designers
– 3D graphic designers
– Art directors

So is important to define well what we need and what we are trying to achieve to select designers you can follow some of these ideas that I find interesting


But of course… you always can make your own process

Do not hunt a UNICORN

First-able unicorns does not exist so, looking for the super perfect designer or what you consider to be the perfect thing is sometimes counterproductive, you lose a lot of time and by the end it may not be what you were looking for, sometimes it is better to focus on people who adapt to your project, to your ideas and what you want to achieve, that connects with you and that shows passion for your work

You may be surprised by the capacity as learning speed of a designer

The tests can help to better analyse what is the design process but if you have a very particular design process it is better to communicate certain rules when doing the test and so you can get faster a designer that suits your needs there are designers that have more legs than a cat and have gone from being PI professionals with so many skills and experiences, therefore why look for someone who is very specific in an area when the ideal is to have someone capable of handling different levels of difficulty and with different points of views?

For designers

To be at the height of these moments, the industry is requesting very specific designers.

So What to do? Get out the can!

1- The ideal is start working on your own personal projects whether demos, or experiments, those will help improve your skills and get the necessary experience in an area that you have not worked before.

In the design community it is already clear that the prospects of clients are not going to hire you for something they have not seen yet… in many cases they do not know what they want or what they need until they see it.

2- Focusing on developing your skills, giving free rein to your creativity experiencing new points of view or new solutions may be the best investment of time to work as a freelance or for another person, and of course this will bring you better projects and better job offers.

You can create your own challenges or follow UI UX and others online challenges

3- Keep moving, keep designing, try to do something new every month or every two month.

I would like to know your opinion about this i just wanted to start a chat about this

You hoopy froods! May you always know where your towel is.

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