How the power of and diversity stepped in to form design

We have come a long way from traditional crud and form design to making virtual reality. As I was going through some old design’s of mine I wondered, “can we ever get rid of forever?”. The answer was quite clear after doing some research, it was a big “No”. Forms are the most tested elements when coming to Enterprise and Consumer based applications. Humans have a love and hate relationship with forms. We all love it when it’s easy for us and we hate it when it is long and boring. The evolution of the social aspects, usability and accessibility have made a huge impact on how forms are behaving.

In my article, I am going to talk about loads of things such as best practices, How we can improve the user experience to create better forms, accessibility and how the change of society has had an impact on form creation.

Let’s start one by one

The way we design forms has a direct impact on how users will react towards the application. The applications create reactions and emotions that designers can track using simple observation. A form can keep or quit a user from using the application. The designers can use the 6 rules of Persuasion which is done by Dr. Robert Cialdini. These principles are mostly used in psychology in order to make decisions for the users.

image resource — https://www.influenceatwork.com/principles-of-persuasion/

These six principles can help to improve the human experience of creating engaging forms.

Reciprocity
The simple idea behind reciprocity is that as humans, we are obliged to give something back when someone does something for us. The nature of the humans are is that when we look for something in return when we do a favor or some work for the others. This “something” can be even a feedback. Most of the time in forms we forget to tell the user what had to happen. Most of the designers think that the feedback features are somewhat disturbing the overall “beauty” of the design. We can improve the experience of the design by giving importance to the feedback, so the user knows that he/ she got something in return for what they have done.

Scarcity
The principle of scarcity is a principle that has a direct connection with the psychology of humans. As humans, we always like to do something that others have not done or buy or get things we have not had before. We love to buy things which are rare. Scarcity is not about the benefits that they can gain from using a product, it is about the uniqueness of the product and what you would gain by using the product and what you would lose if you did not use your product. So how can we apply this to form design? In a form, the important thing is a time a person spends on it filling in the details. Humans don’t like forms and they don’t like to fill them. Techniques such as autofill, user recognition using profile can be used to get a better experience in applications such as airline seat booking, tax payment will give an upper hand on experience.

Authority
The principle of authority is something that we experience every day of our life. We are more likely to talk to a person with a uniform than a person with the casual dress when coming to a troublesome situation. Humans like to know how experienced you are when giving you some work. It gives a sense of credibility when you have a better experience over the others. More you get the credibility more people would come to you. We can see the same situation in forms which are associated in payment gateways. We tend not to pay our money when the payment gateway we see does not have any credible support and credible security for the payment gateway. As an example, if the application says “over 25 years of protection over malware” gives more credibility over “over 5 years of protection over malware”. This authority can create from usage more persuasion in using the form.

Consistency
Consistency is a key principle when come to form design. This principle will give the application forms the same flow and how the data is presented. A new user creates a mental model of how the application works by going through the application. Then he or she would understand the patterns in the application and memorize how things work there. If they come across a new pattern they feel that the new form design is not related to the work that they have been doing but something else. Anon-consistent form design can break the concentration and make the user annoyed over the usage of the application.

Liking
This is a bit different principle and you might be wondering how liking can affect a form design and how to make persuasion. Liking has everything to do with a good design. If you are a form where a certain focus group of people can solve their problem that certain focus groups would start liking your form design. If your design has a mutual goal that the groups can relate to, they will be persuaded to come and use your application.

Consensus
This principle describes that when people are uncertain about the action they tend to look into others behaviors and actions to determine their own. We can use this principle when come to giving out feedback towards the users when come to form usage. Especially in giving out notifications on a login password creation we can give suggestions to the users for creating a better password by telling how others have created their passwords. It can be a hint for the users to think about and proceed forward without an issue.

These principles can help designers to persuade people to work in forms without having to stress about it.

Form designing for gender diversity

The time has changed!. The topic I am going to speak now, I have selected the words very carefully since this is one of the most sensitive topics when coming to writing. Many applications such as Facebook, Google, and tinder allow the users to select their gender when they register for their applications because of the increase of Gender non-conforming people. In an application leaving just male and female to be filled may cause people who do not wish to declare their gender on public or have genders such as transgender, gay or lesbian quitting the application never to return the application. In some cases, it can create wrong data or bad data if you are collecting data for analysis purpose.

There have been many talks regarding this topic all around the world. The new movement on identifying different genders and the gay rights movement has played a very important role when come to look into the gender diversity when come to form design.

The research I noticed the following information regarding the gender diversity.

  1. In showing the sexual identity, it’s not only male and female: Many people do not wish to tell their sexual orientations openly to others in public. The people who have liked to similar genders have the likeness to have both the genders or any other sexual orientation wish for their recognition in culture. Some people do not wish others to tell their gender by their birth certificate but they wish you to understand who they are just by looking at them but not by asking who they are.
  2. They all go through a difficult time period when identifying for whom they are: Coming through a barrier of society is extremely difficult. In most cases the European culture it’s quite open to change and to be changed is quite easy because the society accepts it. But in the middle east and the Asian cultures, it is not the same story. Most of the people go through difficulties in accepting themselves and to be accepted by the society for who they are.
  3. It’s not just one single label: We think that gender diversity is just one single label. People find diversity in how their sexual orientation can happen. Some people mix two sexual orientations to develop one single sexuality and tell that to the world. There has been a growth in these types of gender types in the past few years in mostly in the United States and other European countries.
Resource from — https://www.youtube.com/watch?v=bfFoZq_h5b4

4. They want no special attention: It’s quite important to understand we all have to blend into the society to be accepted and not to be outcasted by their gender. Most of the genderfluid people are not happy to be asked or being highlighted over what they prefer to be. They might have changed their faces, their bodies, their identification documentation and the way they dress. That would make us judgemental on their behaviors and attitudes. We should be mindful of what they would feel and believe in and respect them appropriately.

Let’s see how they have done it.

Bigger companies such as Google, Facebook, and Yahoo are looking into this matter already. Let’s have a look into how they have done it.



Source link https://uxplanet.org/designing-forms-for-persuasion-and-gender-da834176d8df?source=rss—-819cc2aaeee0—4

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