Using techniques to explore problems and test solutions quickly, design sprints provide the essential framework to creatively answer the critical business questions facing any company. Organizations like Google, Northwestern Mutual, and The Home Depot are proving design at even the largest enterprises can be nimble with the help of design sprints.
This book was written by expert Richard Banfield, CEO and co-founder of Boston-based user experience agency Fresh Tilled Soil, and covers how implementing the five tried-and-true phases of design sprints help the most forward-thinking design teams in the world reduce risk, spark innovation, and bring more voices into the design process to make better products faster—and how you can do the same.
“A design sprint can give an enterprise the language it needs to share ideas and discuss problems without bias.” –Richard Banfield, Enterprise Design Sprints author
The exercises embedded in the five phases are designed to reduce politics, increase collaboration across functions and put the focus on answers (outcomes) and not just assets (outputs). Through the book—our sixth in the DesignBetter.co library—you’ll learn from enterprises like The Home Depot, LearnVest, IBM, AARP, Fidelity Investments, Lidl, Blue Cross Blue Shield, and more, how you can run, facilitate, or sponsor your own design sprint and start delivering solutions in organizations of any size.
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