Both sellers and buyers want to bargain. For the sellers, it is a great way to drive sales. For the users, bargaining meets multiple needs, rewarding them with a sense of fulfillment.
However, the bargaining stage is also the stage where both sellers and buyers experience tremendous pain-points. More evidently, bargaining is always time-consuming and does not guarantee a result.
Leveraging on the research findings, and to better get into the mind of the users, I crafted personas, user stories, and user journey maps.
USER JOURNEY MAP
For the purpose of this design challenge, the focus was on the experience of the buyers/shoppers.
- To design a page for users to easily exchange conversations, interact, and make bargains.
- To meet needs of users who wants quick sales but does not want to bargain/or moving beyond a standstill bargain.
IDEATE, PROTOTYPE, AND TEST
To achieve goal number 2, a new feature was conceived and translated into wireframes for a quick usability test. I had to know if the feature is of any relevance and significance.
Wireframes and usability test
I was glad to learn that users are receptive and supportive of the new feature, however some changes had to be made to the proposed user flow so that we can streamline the entire experience.
Following the revision and results from the first usability test, I went on to develop a prototype for a more realistic usability test. I also opted to use the NPS as part of the usability test to gauge the reception of the new RPS feature amongst the users.
While I know that the sample size is small, I needed a generic sentiment from the users without having to question the validity of traditional quantitative statistical analysis.
After gathering the insights needed, I went on to reiterate the prototype.