Focused first and foremost on the user; providing a smooth experience for the user; prioritizing the user’s needs.
i.e., “The new version of the app is a lot more userful than the previous one.”
“The designer took it upon herself to create a truly userful user experience.”
“It’s important to maintain a userful mindset while designing and developing the app.”
What sort of app do you want to create? A powerful app? A useful app? A helpful app? The key to making sure your app is everything you want it to be is to first make sure that it is a “userful” app.
No, that’s not a typo, though it may have started out as such. I tend to type pretty fast here at Appsee, churning out mobile industry related content, and typing “userful” instead of “useful” is a pretty common typo for me. (The “e” and “r” keys are too close together!) One day, I realized that this little typo might be on to something. I decided to coin a brand new term for the mobile app and UX industries: “userful”, which means something designed with the user in mind, first and foremost, putting the user on center stage.
The term “userful” shouldn’t be confused with the term “usability”. Usability means the ease of use of an app or a device and of learning to use it. “Userful” is about usability, empathy, psychology, and more: it’s the process of making an app that puts the user at the center, and prioritizes their needs from start to finish.
“Userful” can be used not just to describe the end-product, but also the process of creating it. Being in a “userful” mindset is crucial to designing an app that rises above all competition, and that truly addresses the needs and pain points of the target audience. From ideation to release, a userful approach helps to ensure that the app you’re working so hard to make actually becomes a product people want. A product that fulfills a need or a desire, saves time and energy, challenges the user’s mind, or simply makes people happier.
Why a “userful” mindset matters
There are several phases in the app creation journey, and to create an app that is userful, you have to maintain the userful mindset throughout every step of the way. It’s easy to forget about this when you’re focusing on battling bugs, creating conversion funnels and arguing with your team about the interface, but keeping the end user in mind constantly is the only way you’ll end up with a truly userful app.
When ideating, it can be hard to feel certain that you’re on the right path. You ask yourself a lot of questions: will my app really solve a problem? How can I validate my app ideas? In order to answer these questions, you’ll probably spend a lot of time researching the market, cornering your niche, and creating personas to map out your potential users’ pain points (just to name a few initiatives). During this process, thinking about the end user, their needs, and their limits, will ensure that your app is both userful and “use(r)ful”.
When designing and developing the app, you’ll be working with your colleagues and team members to optimize the app’s UX and make a killer onboarding experience, squash bugs, and solve performance issues. To create a userful app, you’ll have to do a lot of thinking and brainstorming about the journey your users will make in your app, walking through your app’s UI in their shoes. A userful user journey will understand how humans think and what users expect in an app, employ the power of contrast, and follow the principle of least effort.
Once your app is live, you’ll have to ensure that it’s still just as userful as you imagined it to be during the stressful months you spent planning it. Your energy will be spent tracking down bugs and crashes, figuring out why users abandon the app, and worrying over conversion funnels. That’s where qualitative app analytics come in — the tool that enables you to follow up on each of the questions you’ve been asking since the idea for your app first popped into your head.
How qualitative analytics ensures a “userful” app
A qualitative analytics platform is the ultimate tool for creating a userful app. It allows you to answer the ultimate userfulness question: WHY.
Answering the “whys” of mobile app metrics is what qualitative does best. Whenever your app crashes, the reason isn’t completely clear: WHY did it crash? Whenever users quit a certain screen and never find what they’re looking for, you’ll ask yourself: WHY isn’t the user doing what I expected them to do? Whenever users drop out of a conversion funnel, you’ll make a sad face, bite your nails, and ask yourself: WHY?
With user session recordings, qualitative analytics puts the user under the microscope. Mobile app teams can see with their own eyes how the user behaves and what brings them to kill the app, drop out of a funnel, or abandon the appafter a few short visits. In addition to zooming in on the individual user, Qualitative analytics can provide insights on aggregate user groups via cohort analysis and touch heatmaps. By using qualitative analytics, you can ensure that every action you and your team take is a data-driven, efficient, and ultimately a userful choice.
The term “userful” can be used to describe any aspect of the mobile app creation process that focuses on the user and on creating the perfect user experience. It can be a product such as an app or a device, it can be the experience of using that product, and it can be the attitude and the process of creating that product. It has a lot to do with both usability and empathy, which both aim to create a userful experience. When aiming to create a userful product, the most important question to ask is “why”. The ability to answer that question is what sets qualitative analytics apart from aggregate, quantitative analytics, which puts the focus not on the user but on the numbers gleaned from an average of all the app’s users.
Is your app useful? Helpful? Does it solve a problem? Is it easily navigable? Is it inclusive? Empathetic? If yes, then it is also wonderful, powerful, and userful.
If the answer is “I’m not totally sure”, try using qualitative app analytics to get these answers.
Userful is the new word for describing anything that keeps the user at priority number 1. Adopt this term in your next meeting and always keep it in the back of your mind. Your users — and your retention rates — will thank you.
Source link https://uxplanet.org/is-your-app-userful-enough-aaea968c01c1?source=rss—-819cc2aaeee0—4