Fast-forward to two weeks later, I stumbled on this Youtube video which talks about the HTML source order and designing for accessibility.
Sidenote: It mentioned some other good stuff as well. Do check it out!
At this point, I remembered my experience on the site I narrated earlier and, I took away two things:
Accessibility: First, each time I think about designing for a user(s), the only thing that comes to my consciousness is the “look and feel”, learnability, whether or not the design is intuitive, contrast, fonts, color-coding, icons, navigability, audience persona, and all there is to optimizing for the best user experience visually. It’s an endless list of requirements.
But, as I watched the video, I was reminded of accessibility especially in the context of the site I had encountered. For a content site, it is pertinent that the design is inclusive of people who have reading disabilities and/or who are trying to boycott Ads. I checked using the reader view in my browser and impressively, the site enabled the use of the reader view. While accessibility isn’t an excuse for poor user experience, visually, I finally found something not to complain about.
Ads Design: Next, a question that came to mind was “can Ads be placed in such a way that fosters a great User experience?”
This article talks about the complex relationship between advertising online and UX and the foreseeable future of the marriage of the two.
Prior to this, I’d never thought of designing for Ads placement as part of the design process. Have you ever downloaded a free App from the Play Store or Apple Store but, the pop-up Ads were a distraction so, you made good use of the delete button?
Well, I guessed right. This experience is not unique to me.
However, there are Apps that contain Ads but, have stood the test of time. An example is Instagram. It’s not just because I go there to gosh over beautiful feeds, Instagram’s Ads flow seamlessly into the feed. You almost forget you just scrolled past an Ad.
Remember that one time you thought an Ad was a post and liked it? Or, maybe more than once.
For a lot of content producing site, content monetization strategy is usually in the form of Ads and/or a paid subscription. If the former is a site’s strategy, it will be very important to consciously think of an improved user experience and how the Ads play in that.