A New Feature propose for Pinterest focuses on UX
Since the beginning of my post-graduation in Digital Experience Design I’ve faced a lot of new issues on apps and platforms we use in our day by day. It seems funny when the beginning when we are just first time user or we got ou use to the app or platform, we kinda don’t see basic UI mistakes.
After a couple months of studying, having a some analysis and redesign projects I got used to a logical method of what works well and what not to do.
Pinterest is one of the most used platforms in the US and the most searching images app after Google. Pinterest gives us a lot of ways to find new inspiration images since there’s a plugin that we can easily Pin any image from the web if you got this plugin on your browsers. Can you imagine the huge image library Pinterest own?
After a researching more info about Pinterest, the users, where do people use most, what do they search and how the platform improve based on Creatives and clients need I’ve decided a way of a new and cool feature.
One of the major problem which led my feature proposed is the fact that at first of all, you have to have a Pinterest account to access the pinboard and share any content. Second, what or how could I do a quick mood board to share if my client that wants a brand for his new Cafe, but he’s got no idea of how the brand could look like. Despite I usually create a Moodboard on the manual way (yes, I save images, drag to Illustrator and then try to create a mood board so my clients can understand what I’m trying to represent).
So, how could a solve this problem, thinking about the user, how could my client send me an easily made mood board if he doesn’t have any skill in Illustrator The obvious and bored way he’s going to do (and they do) send me tons of images and references on my email.
why not create an easy pick and drop feature for limited images from Pinterest’s huge library?
The design process started mapping what could be a better improvement and how it could work on Pinterest. A benchmark also was very useful to see how similar platforms work and how it could get better on Pinterest.
After analyzing some competitors on SWOT canvas, I understood how Pinterest has so many advances on others, not just talking about the huge library but its engineering and how the others are not even close to giving us a functional mood board. InVision Moodboard was an exception. The platform beyond is a prototyping tool, also has a nice and collaborative mood board. However, who wants to use Invision’s mood board must have an account.
Going forward, I’ve chosen some Personas to identify their real needs of using this new feature on Pinterest.
At the least but not the last, I interviewed some friends to identify if my feature proposed was the fact effective. Talking and screen recording our test I had some insight into how the feature could interact with the user on mobile, how people could easily change, delete or add more than one Pin at once. Following the iOS UI Kit and Pinterest UI kit, I got an answer for that. Simply pressing and holding the screen to show the multiple selection options. I think on the iPhones with the 3D touch that could work even better.
People told me during the interview that they were really looking forward to a tool just like this. They would use on home decor ideas, fashion pattern, recipes and even to organize Instagram feed. 🙂
After my research and user interviews, I have come up with a set of design principles to admit while designing. I want to maintain the direct relationship between the interview result and our UI design.
1. Seamless integration
Each user has a unique schedule and habits. The experience has seamlessly integrated into their daily program without any complicated steps. A user that doesn’t have an account was a nice outgoing to follow.
The intact background of Pinterest is simple to use, even if there are people that don’t how the platform really works. The users only need to interact with the new button.
The design should be beneficial and accessible to any user. There should be intuitive and ease-going to export, print and share.
As the final result, I developed and new propose page for a new user on Pinterest which you don’t really should have a Pinterest account to see the content and create a quick Moodboard, instead just browser for images and select images to create it.
A button on right side of the page, right above the help button has the intention for easy access the MoodBoard. There the user can just drop images on it or can even select any image while browsing and select: PIN AT MOODBOARD.
The mood board is up to 15 selected images, and it automatically gives the user a color palette and keywords which will help who’s developing a project and kinda has no idea what a concrete desire.
This was an academic project of a feature that could improve our usage of our favorites sites and SiteApp. Adding this new feature could increase not just the quantity of users but also reinforce the main Pinterest purpose.
As an additional, I thought that the Moodboard sheet could be actually print which could work as a quick tip on some projects for people who are not working in front of the computer.
Concluding, this new feature could be an interesting improvement for Pinterest, and of course, it would require a lot more of research and user test to be implemented.