Metrics are key to making better decisions and are key to creating a sustainable product. They help you turn data into digestible information which can help with drawing conclusions and making decisions. Defining the appropriate ones is not an easy task. Part 4, the final part of the ‘Product Design by Google’ course helps you choose the right metrics appropriate to your product and business and teaches you how to go about measuring them. In the ‘Key Metrics’ section of the course you also learn from startups about what they measure, you learn about vanity metrics and about actionable metrics. You also learn about what key metrics are measured at Google.
For those who haven’t seen Part 1, 2 or 3 of this series, here is a little background info. If you have seen them, then skip this section. This article is essentially notes that are similar to CliffsNotes or SparkNotes. Remember those in high school? They were the timesavers and lifesavers, they were the cram plan the night before a big test. I’ve written these for the ‘Product Design by Google’ course that I recently undertook. The course consists of 129 lectures and exercises and it’s estimated to take about 2 months to complete.
Initially I wrote these notes for myself to help retain everything I’ve learnt but thought I’d kill two birds with one stone by learning, as well as, sharing this information with other fellow designers or people in general who are interested in the product design field. These notes are for those of you who may feel overwhelmed by all the UI and UX software and processes out there and would like a little less noise and want to drill down to the best practices. Who better to learn from but from Google who are one of the best in their field. These notes are also useful if you don’t have the time to do the course and would like a bit of a rundown. It would take approximately 1(+-) hour to read all 4 parts which is well less than 2 months to do the course. That’s almost as fast as Neo learns Kung-fu in the Matrix.
Alternatively, if you have completed the course these notes might come in handy to help you remember what you’ve learnt and would save you a lot of time backtracking to 129 lectures. The ‘Product Design by Google’ is a great course and I highly recommend trying it out. You can enrol for free via Udacity which it’s an educational organisation that was founded by Sebastian Thrun founder of GoogleX and David Stavens an entrepreneur, and scientist who’s in the field of robotics, machine learning and artificial intelligence
The ‘Product Design by Google’ course basically covers Silicon Valley startups best practices & frameworks used for product design. It teaches how to perform Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. In addition, it covers how to design lo-fidelity mockups for products and capture appropriate metrics.
In the lectures you will hear from industry experts in the field which include:
Amir Shevat — VP Developer Experience at Twitch and was the former Developer Relations Program Manager at Google
Chris Saden — Full Stack Software Engineer at Udacity
Jen Kozenski Devins — UX Designer Google Apps Accessibility
Nadya Direkova — Senior Designer at Google X
Richard Fulcher — Head of Google Material UX and Engineering
Tomer Sharon — Senior UX Researcher at Google
Aaron Harris — Partner of Y Combinator
Pete Koomen — Co-founder, CTO of Optimizely
Nir Eyal — Author on works related to behavioural economics, neuroscience and consumer psychology
Yunha Kim — Founder of Locket
Kaushik Pendurthi — Founder of Locket
Harpinder Singh — Partner Innovation Endeavors
The course is broken into four parts which include:
Develop, validate and refine your ideas to ensure you’re building for product/market fit. Through case studies and interviews with founders, product experts, and investors, you will learn how to efficiently conduct user research and build an entrepreneurial mindset.
2) UX and UI
This part takes you beyond visual style to understand material design, building for accessibility, user flows and personas. You’ll hear about how startups make design decisions and learn from senior designers at Google on how they use design to emphasize the purpose of their products.
Created by Google Ventures, the Design Sprint Process is widely used by teams seeking to design, prototype, and test their ideas with customers. In this part, Google’s leading Design Sprint Master will take you through all the steps required to validate your ideas and build mockups of your product.
4) Key Metrics (*this medium article will focus on just this section)
In the final section, you will learn to identify common metrics for websites and apps relating to traffic, customer satisfaction, and engagement. You will learn tools that can be used to monitor metrics and examples from startups on what metrics not to measure.
The ‘Key Metrics’ part of the course will tackle the following topics:
· Key Metrics Overview
· Common Metrics
· The HEART Framework (UX Metrics)
· Startups Key Metrics
· Vanity Metrics
· Collecting and Accessing Data
· Knowing when to A/B Test
· Actionable Metrics and Launch