Kelly Goto is the founder and principal of gotoresearch, a digital products and services research firm. 22 years ago, she saw the need for strategy that was driven by research but still people-friendly. She has set industry-wide standards ever since for iterative processes that lead to ideal user experiences. Kelly is a pioneer in Design Ethnography, which is deep, specialized customer insight that focuses on mobile research across multiple device types. Clients include Hyundai, Nokia, Samsung, Sony, Target, Wells Fargo and Seiko Epson Japan. Her style and passion make her a popular keynote speaker, instructor and consultant on Lean Processes, Emotional UX, Design Thinking, and Getting Unstuck. Her book, Workflow That Works, is used in corporations and university curricula in 22 languages.