Wiggle’s Penny Rance then took us on a whistle-stop tour of the website’s new mega menu, explaining how you approach an information architecture that needs to include over 400 categories and 11,000 products.
She’s 18 months into what was initially scoped as a six-month project, so her top tip is to make sure you don’t underestimate how long this kind of work will take. We learned that testing has been essential, from card sorting to help group products to tree testing for the hierarchy using Treejack.
Our very own Laura Yarrow gave our final talk of the evening, when we learned that she loved to play with scissors as a child. By sharing some of her antics from the ‘80s she showed us how storytelling can enhance our work in UX.
As she rightly pointed out, flow charts aren’t as engaging as a story. A story will also create empathy and it’s this that will prompt people to act and make changes that improve people’s experiences and lives. This makes stories a powerful tool in any UXer’s arsenal.
We’ve made the slide decks from all our speakers available to download if you’d like to refresh your memory, or if you missed out and want to find out more.
Our next event
Don’t forget to see what the UX community thought of our latest event by taking a look at Twitter (#uxbournemouth).
Our next event will be our full-day UX Insider Conference on 16 October. We’ve got an excellent lineup of speakers for the day, not to mention breakfast bakes, hot drinks and lunch – get your tickets early to ensure you don’t miss out.
We’d also love to hear from you if you’d like to speak at one of our events, so get in touch if you want to share your knowledge with our UX community.