Psychologist and scientist Dr. Susan Weinschenk explains how her science informs UX design. Weinschenk takes research and knowledge about the brain, the visual system, memory, and motivation and extrapolates ten principles from that:
1. People don’t want to work or think more than they have to
2. People have limitations
3. People make mistakes
4. Human memory is complicated
5. People are social
6. Attention
7. People crave information
8. Unconscious processing
9. People create mental models
10. Visual system

The post The cognitive psychologist’s view of UX design appeared first on Putting people first.

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