Too much content can make things confusing and take away from the main message. As a designer, showing everything in your process of a project can do more harm than good when trying to get buy-in on your design, or when trying to align your thoughts with others. This is because time is limited, and people have different objectives they want to meet based on their role and impact on the project. When you go into a presentation with intent on what you plan on sharing and how it plans to benefit others, it will save time and be more fulfilling than presenting things in hopes that people will see the value of it.
Have an overarching purpose or message
Going into the details of your design is futile if you don’t have an overall point of view to communicate. Good user experiences aren’t solely based on the details of your interface and how “beautiful” it will look. It’s about the impact design will make to a people’s overall workflow, or their lifestyle.
People want to know the purpose of what you made and how it fits into a bigger goal. You don’t need to share all of your process unless it is needed to convey your message which is the point of why should people care? Having a main message to address that pivotal question can significantly reduce the information you share to get there faster.
Cater your information to the audience you are presenting to
I learned that describing my work based on a certain fidelity can make it hard to understand unless you are in the field, or already know about the purpose of it from the beginning. A general rule of thumb is to always introduce a general overview of what you are presenting rather than go straight into the details. People like buildup because it allows them to fully process information.
When you know your audience, you can get straight into the details faster and present what people want to know, rather than presenting everything. It’s overwhelming and can cause more confusion than clarity. Just like how good design is based on understanding your users, sharing information is based on understanding your audience and how they can understand you with the least amount of redundancy.
Language is accessibility
When I communicate, sometimes the way I communicate doesn’t align with the point I’m trying to make, which is on point with the other people is saying. This can cause miscommunication even though we both agree on the same thing. If I want my design to make impact, I try to be concise with my wording and along with visuals, use words that don’t exclude others from understanding the full implication of my message.
It’s better to communicate in less words than to have people get lost in what you are trying to communicate. This can be using language that aligns with your target audience because it shows that you have their best interests in mind, and broadens your perspective with the way you advocate design across different areas of an organization.
By effectively communicating your design, people will appreciate you more because you know how to provide value in their work, your work and it saves everyone more time.
Rather than sharing everything to validate that yes, you are a designer and can do your job, it’s more valuable to be strategic with how you share and present your work to have everyone benefit from it, instead of just yourself. I consider design as the midpoint between the technology that goes behind a product and the product vision to how someone will use a product and the bigger implications it will have with future products or experiences. Good design provides the minimum amount of polish and function that doesn’t hinder the user from achieving their good. Design content and process, that when presented effectively, can lead to shifting the mindset that design is complicated or simply polish to design is essential in creating successful products.