Benefits of Expressing Your Through 

Once we identify a new color, our brain instantly produces an emotional response which triggers a series of thoughts and memories. Our brains are hard-wired to identify and respond to color, and you can harness this by using colors throughout your site to funnel those responses towards reflecting your personality.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

Colors give your readers a special feeling, and they can be enough to make a design feel distinctive and not go unnoticed. Let’s see some of the perks that you get when using (the right) colors in your ’s design:

1. Distinguish you from your competitors

If you want to stand out from the crowd, colors could help you cut through the noise. Using black text on a white background is easy, and dull, and ordinary, and default. Pick your favorite colors and use them across your blog to express your personality traits, to show that you’re unique and different from others, that you have something meaningful to say.

The bold colors used in the Bloomberg redesign is a reflection of their avant-gardism approach of pushing the limits of how to tell a story online.

Colors can be more than enough to make your website feel different and encourage your audience to remember you.

⭐️ Tip: Make a statement and show the primary qualities of your personality by using one or two more saturated, vibrant colors.

2. Establish an emotional connection with your audience

We like to think that we’re rational human beings but much of our decision-making is influenced by emotions. As a consequence, we tend to pay little attention to boring things. An experience deprived of feelings, one that doesn’t strike a chord with us, will quickly fade away from memory.

Ingrid Fetell Lee uses her blog “The Aesthetics of Joy” to empower people to find more happiness in their daily life. By choosing a bright, colorful palette, she successfully connects her joyful message to the readers’ emotions.

Rather than choosing an ordinary (and boring) color scheme that is likely to be forgotten, pay attention to details and put in the effort to create one that is consistently in tune with your personality. Your readers will remember that emotional experience, they will add your brand to their long-term memory and grow in loyalty.

⭐️ Tip: While trying to create a bold palette, adding loads of colors isn’t always the best solution. If you feel adventurous though, try to slightly mute each one or allow for enough whitespace to have them breathe.

3. Grow a consistent audience around your personality

Most of us tend to be attracted to people who are similar to ourselves (even if Disney likes to think otherwise — it’s just a myth). That is why we strive to be part of communities who hold the same views and values.

Having a blog with a distinct personality will help you retain those you want to reach and attract, and build an audience you can truly relate with.

The subtle use of orange colors and oval shapes on Seth Godin’s blog is strong enough to communicate his friendly and inviting personality while building a tribe around him.

Start factoring your personality into the design, use colors that reflect who you are, and you will be better suited to stir up that all-important emotional response in people like you. This way you can captivate and inspire readers that will stick around longer, promote your brand whenever they can, and become one of your most powerful marketing channels.

⭐️ Tip: A monochromatic color palette centered around a single accent color is easier to get right and it can help associate your brand with a specific, memorable color.

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