Dude. Show, don’t tell (source)

Show, don’t tell. The best way to convince your team to do some testing or is to just show them. Here is the way how.

Imagine you were on Medium’s homepage product team and were:

  • Trying to integrate user testing and research into the project, but getting push-back because of resource and time constraints.
  • Having difficulty trying to agree on which areas/opportunities to focus on to improve the homepage.
  • Worried about too many divergent and strong opinions among the team

You tried to talk on and on about the business benefits and risk-mitigation of user research. Or how quickly and cheaply you could do it—if we could all agree to just try..

After multiple dead-end attempts, you simply showed this unmoderated user testing video to your team:

New user visiting Medium’s homepage (we are not affiliated with Medium and the homepage probably changed since 😊).

Here are a few highlights of what your team may have witnessed and realized after watching this short video:

  1. Some of the categories are confusing (ie ‘Unruly Bodies’) and some context/explanation could be helpful:

“I’m not really sure what these would mean. It might be helpful to have a dropdown when you hovered over to let you know what you were going to see”

Source link https://blog..io/the-simplest-way-to-get-user-research-buy-in-7ac94ebe88e9?source=rss—-eb297ea1161a—4


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