Imagine you were on Medium’s homepage product team and were:
- Trying to integrate user testing and research into the project, but getting push-back because of resource and time constraints.
- Having difficulty trying to agree on which areas/opportunities to focus on to improve the homepage.
- Worried about too many divergent and strong opinions among the team
You tried to talk on and on about the business benefits and risk-mitigation of user research. Or how quickly and cheaply you could do it—if we could all agree to just try..
After multiple dead-end attempts, you simply showed this unmoderated user testing video to your team:
Here are a few highlights of what your team may have witnessed and realized after watching this short video:
- Some of the categories are confusing (ie ‘Unruly Bodies’) and some context/explanation could be helpful:
“I’m not really sure what these would mean. It might be helpful to have a dropdown when you hovered over to let you know what you were going to see”