UX strategy has 3 key elements: the environmental or attitudinal things you can’t change; the things you can succeed at; and knowing the difference makes all the difference.
God grant me the focus to ignore distracting buzzwords
Repeating buzzwords can make it sound like you have a strategy, but you just might be jumping on the next crypto-, AI-, wearable- bandwagon without a real plan.
Courage to focus on the things that will solve real issues
Actual strategy requires having a well defined problem. A problem you’re going to work on until you get it right.
And the wisdom to know the difference
Because strategy requires the discipline to decide what you’re not going to do.