Be an effective

I was afraid that my career would end in the hand of someone else a few days back. I started thinking about how my career can change after a few years. That was why I wrote the article “The is dying”. Most of you had loads of things to say. Then I thought to myself if the is not actually dying we can improve our self to become better by knowing who we are. “The is dying” was written in the perspective where I try to tell that we are not doing correctly and not using it to our full potential. is like an iron giant that is humble and nice when taken correctly but if you take it wrong it will slowly destroy a product with a thousand cuts.

The most important thing we can do is to your job . Some of you may be thinking “Well…A product designer designation is very specific, right? What am I going to learn?”.
A product designer is one of the new job roles which is coming to stay for some time in the job market. It’s easy to recruit a team of designers. It’s not that easy to define what they should do as a team. So let’s look into them one by one.

  1. product orientation — In the old “golden days”, designers were taken in to make visual designs of the product. They took instructions from the product managers and started their work at the design phase. More modern product designers are working with continuous collaboration with product managers and engineers at every phase of the product development process. This is a huge plus point for the organization as well as the product. Having a product designer actively working on the product with the engineering team and the product managers will give the designer a deep dive into the product. This will enable the product designers to give input to the product as well as add value to the product. A product should always explain itself to the target groups. It should solve a real problem. It should be an understandable and a discoverable product for its users. Using the user experience in every part of the design process and the product development can improve the status and the quality of the output drastically.
  2. Look into a large picture — This is something which we can relate to “Holistic experience design”. The holistic design is not something I can explain using a few words. In a nutshell, holistic experience design can be considered as an approach which sees a design is an interconnected whole that’s part of a large world. The customers or the users understand a product value by the experience they would get by interacting with a product. The users create touchpoints and interactions with the product and the organization with time. A good product designer would anchor their work with a broad view in user experience. A good product designer would think about the customer journey over time as the users interact with the product. The following set of questions will help the product designer to understand the user’s journey with the products.
    How the users would interact with the product in different parts of the day?
    How would they first learn about the product?
    Will the onboarding help the users understand the functionality as well as to discover how the application works?.
    Will the application user create a moment of gratification?

    and many more questions that can be asked by the product designer, he just needs to be creative with them.
  3. Creating prototypes — Creating prototypes is one of the most important things when it comes to product design. We talk about product design and talk about how important it is. We rarely look into prototyping. We create loads of documentation when it comes to product design but are we effectively prototyping? In earlier days designers use HTML to create interactive websites as prototypes. The time took to create them were high and when changes were requested it was quite frustrating. Some used photoshop as a prototyping tool but when it comes to reworking it’s really frustrating. When the time changes so did the technology. There are many prototyping tools which are in the market at this time. A good product designer should always use prototyping as the first point of communication with the clients. To my personal liking, I use pencil and paper when coming to prototyping. You can use different types of tools depending on the domain of the product that you are engaged in.
  4. User Testing — The product designer should be a person who can test their own ideas and designs with clients and users. As a product designer most of the time, we wait until we finish everything for the target groups or client to go and verify the user requirements. Weekly scheduled meetings with the client or the focus groups would help the designer verify the process and the designs without deviating from original requirements. This helps the product designer to stay on track and brainstorm into new insights that they have not looked into during the earlier stage of the design. This will help designers to come up with their own ideas as well as pitch them to bring extra business value to the product. The thought of looking into business ideas might not be one of the most common things that a client would keep aside when starting their business. One reason is that clients don’t want the designers to come up with new ideas at this point due to the progress that the client has made with the designer. When you keep continuous communication with the client or the target users using the user testing techniques they become close to the designer. Then it’s easy to understand their thoughts and feelings and empathizing from the “users” perspective.
  5. Visual Design — Visual design is where designers include visual branding, typography, and composition that talk about the product. Modern product designers do not stop at the level of wireframes but to move from traditional UX design to design visual and interaction designs as well. There are many tools and techniques in the market to be at the designer’s disposal. The main point in the visual design is not to create “flamboyant” designs but to create designs that are discoverable and understandable. The designers should also look into empathy and using psychological principles such as Hick’s law, Fitt’s law, and gestalt principles to make the designs more meaningful than “beautiful” because the beauty will not stay there for a long time and will be replaced by another “beautiful” trend but the users would stay loyal for a meaningful design which answers their problems.


The word “product designer” is not a new word at all but we don’t know when and to whom we have to use this word. We have to get our knowledge by collaborating with other designers who are in the same field and use these types of processes to explain and come to an understanding of what standards have to be put together to create a better environment to the product designers to get established and create a better experience to the users.

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