When and how do you convey your ’s mission at every touchpoint—digital and otherwise? In this you’ll learn methods for shaping your users’ digital interactions in a way that aligns to your ’s attributes beyond what may be in a style —core values, story, and characteristics. We’ll examine how mission can manifest in discrete decisions such as interaction .  

This course will give you an adaptable, step-by-step framework to apply your brand’s building blocks—visuals, tones and behaviors—into a foundation for your digital strategy. This framework will give you a method for balancing traditional human-centered principles with brand personality—ultimately enhancing the user’s end-to-end experience.

When and how do you convey your brand’s mission at every touchpoint—digital and otherwise? In this online seminar you’ll learn methods for shaping your users’ digital interactions in a way that aligns to your brand’s attributes beyond what may be in a style guide—core values, story, and characteristics. We’ll examine how brand mission can manifest in discrete decisions such as interaction design.  

This course will give you an adaptable, step-by-step framework to apply your brand’s building blocks—visuals, tones and behaviors—into a foundation for your digital strategy. This framework will give you a method for balancing traditional human-centered principles with brand personality—ultimately enhancing the user’s end-to-end experience.

What You’ll Learn

  • Ways to think beyond a visual style guide
  • How to apply core brand components to touchpoints
  • An adaptable, scalable framework for balancing brand and

Topics Covered

  • Brand component inventory
    • Understanding your brand’s characteristics
      • Brand values, story, offerings, and image
    • Inventory of touchpoints
  • Developing a framework
    • Mapping your current brand’s landscape
    • Translating key brand components into digital interactions
  • Extending a framework into digital strategy
    • Adapting the framework
    • Building scalable guidelines

Thursday, June 28, 2018
03:00 PM ET / 12:00 PM PT
Find your time zone

60 minute online seminar
$99



Source link https://www.nngroup.com/online-seminars/brand-guiding-ux-design/

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