is a Founder and Creative Director of digital agency Norde.
He shares a lot of valuable insights and experiences from building digital products with clients from around the world.

Hi Kyril, how did you start with design?

I never “started with design” per se, I feel like it has always been a part of my life, I see design as a process of putting things in order, and I’ve always liked to systematize the reality around me. Just so it happened that pretty soon all this hobby-like activity transformed into a profession, and later on, I moved from being a designer to set up a design agency in the same natural way.

What makes it special your workflow special?

During the entire time I’ve been doing design I’ve tried to stick to these three rules:

  • Do good quality design. This is the fundamental principle at Norde that pays off. We don’t need traditional marketing and sales managers; good design helps to deal with those issues. Quality is the best business plan.
    I believe that people, both users, and clients, can intuitively feel good design, its balance, clarity, and visual harmony.
  • An idea is the most important thing in design: despite the fact that design is inherently a process of borrowing, copying and mixing existing solutions (whether we like it or not), we should always look for ways to bring in new ideas that make users’ interactions fresh without reducing efficiency.
  • No tool or conventional workflow bears any vital importance to us because any design project possesses its unique features. Each design project requires different rules and often also different tools.

What design tools you started with and what tools are you using right now?

Tools do not matter to me. Even if you have the most modern tools at hand combined with excellent skills and extensive experience of their application, none of that guarantees a great result.

And on the contrary, you can formulate the best design solutions with the most simple tools — a pencil and paper. The same rules apply to our team: we do not force who already have their own established principles of work to retrain themselves because what we care about is the result, not the process.

What’s the one thing you wished you knew earlier?

I would give myself the following advice:

“To be able to grow in design one needs to put a lot of time into studying related areas — art, architecture, technology.”

Being a broad-minded person is what makes you come up with new ideas, while studying only design, on the contrary, constrains them.

What problems do you face as a designer when working with ?

Every problem between designers and developers stems from having a different worldview. Therefore, when with developers, designers should always their secret superpower known as .

That way they will be able to perceive the design through the eyes of a developer, identify all the bottlenecks and supervise the project during the development process without any issues.

It’s essential to create a style guide and turn it into a design system and keep assets clean and structured.

But the best way to make a designer-developer collaboration easier is involving developers in the design process.

In your opinion, what’s the most important skill to develop for a designer and why?

It is the ability to generate new ideas because that (and nothing else) is what separates a great designer from merely a good one.

The difficulty of developing the skill of generating ideas is that it does not come from design education or experience in design, but appears in the study of related areas — architecture, art, history, culture, etc. Plus this skill grows with common life experience.

Do you think self-promotion is important for designers?

I do.

I think it is more important for an independent designer and to a lesser degree — for a designer working in the office. In any case, if a designer dedicates at least 15% of their time to tell a few stories about his work process and share bits of his projects on a regular basis, it dramatically helps their professional growth, develops critical thinking towards their own projects and, most importantly, keeps the designer’s ego in check.

What do you think will be the next big thing in design?

Almost all design trends are short-lived for one simple reason — they are easy to recreate.

That’s why every good idea is quickly copied and gets hard on everyone’s eyes in a few months.

I am convinced that a new segment of long-lasting design that will be hard to copy is going to appear very soon. It will rely heavily on a huge artistic component: many designers will not be able to imitate it.

Bonus Question: If they made a movie about your design work, what would it be called?

Design gave me freedom: for the seven years of being a freelance designer 
I have had the opportunity to travel to more than 50 countries so I suppose the movie could be named “Lost in Translation.”

Want to stay in touch with Kyril? Find him on Twitter or Dribbble.

Have a suggestion for an exciting designer or front-end developer we should interview? Hit me up at [email protected].

Source link—-3d381deaf83—4


Please enter your comment!
Please enter your name here