When Amelia Sans and I came up with Anonymous Instant Mentoring App “All Ears” at the Adobe Creative Jam competition in May 2018, it was an app for female professionals. Fear not, it still is!
However, there was a tiny period of time when we did consider expanding it into a universal mentoring app. We thought, “Everyone deserves instant mentoring! Besides, if we’re going to expend time and energy developing an app, why not allow a larger user population to derive value from it?”
Well, when in doubt, turn to user research!
Clearly, far more women seem to be faced with barriers slowing down their career advancement. The need is real. This led us to stick to our original plan of serving female professionals with our anonymous instant mentoring app “All Ears.”