You thought you were escaping the General Data Protection Regulation (GDPR) news stories. And you are…sort of.

If you’re playing along — and you should be — you’ve already updated your privacy policy, talked with your legal counsel and I.T. teams, and worked your way around your organization to make sure your websites and digital presence is in compliance.

But now that you have this nifty new privacy policy, how easy are you making it to find on your website? And is it really an improved experience for visitors who want to know how you’re using their ?

Here are some tips to follow now that you’ve crossed your Ts and dotted your…lowercase Js (“Waynes World 2” reference, anyone?).

Wayne’s World 2 reference. You should see this movie.

Stop hiding important stuff

Tsk, tsk. We’ve all seen companies with email marketing and nearly-impossible-to-see “unsubscribe” links in the footer. The font size feels like it’s zero. The link color is suspiciously close to the background of the footer.

This is what I’m talking about. Blue on black — barely legible. Doesn’t pass contrast ratio.

In the era of GDPR, many companies are making this information easier to access. A recent email I received (image below) included a “Delete My Data” option in their email footer, which was still pretty tiny to find, but at least easy to read and in plain sight.

Brookstone includes a “Delete My Data” option beneath their standard footer. It’s clear and easy to use, which is the optimal approach to adhering to your ’ privacy and data.

So how can you stop hiding the important stuff? Look for all your privacy or data-related information in your website, apps, email footers — anything you use to attract visitors and conversions. If you can’t find what you’re looking for, your user can’t either. And ask a friend! Get the opinion of a family member of pal who can be honest about how difficult (or easy) it is to find “Unsubscribe,” or “Delete My Data” where it matters most.

Make it easy (like, crystal clear) to find

If you spent a lot of time revamping your privacy policy to make it easier for your web visitors, good on you. Now share it. Easily.

Sometimes legal jargon gets caught in our footer like a fish in a net. It’s garbled between the copyright, address, “all rights reserved” and other meaningless information to most visitors.

But privacy and security to your visitors isn’t meaningless, and GDPR and surely other future regulations will make sure of that.

Whether it’s your privacy policy around data usage, or letting users know where your organization stands with other web standards, like accessibility, making it easy to reach is essential.

NerdWallet’s footer has both a clear disclaimer and an easy-to-find link for “Security.”

Be transparent with your language and options

Sure, you should be clear about “Unsubscribe from our communications” links in your footer, but this is about the actual words on the page.

Whether it’s a user trying to remove data from your system (thanks, GDPR!) or someone who wants to learn about your privacy policy in a way that makes sense, using human-friendly content is integral.

But this also means not hiding options from your users, either. Take for example Steve Inskeep, one of the morning voices of NPR. Facebook’s decided to be transparent (kind of) about their data policies, but didn’t give him an option to opt-out or not accept their jargon.

Bad practice, Facebook. Now go to your corner and think about what you’ve done.

NPR’s Steve Inskeep shared his lousy experience with Facebook’s data settings. And what a shock! They still backed him into a corner of non-choice for accepting the data policies.

Cookie warnings

I’ve been a big fan of the “cookies” warning that used to bless any EU, but especially UK, websites. Now, U.S. companies are picking up a queue to share their cookie tracking to users. Good move, companies!

I’m a big fan of the Beatles and visit their website often. I personally love their fairly unobstructive cookie warning with a “read more” option written in plain language for any visitor to understand:

Cookie warnings, like the one here on the Beatles’ website, lets users know the purpose of the cookie trackers and how it influences their experience.

Plain language privacy policies

Nothing is more important than being clear and user-friendly when it comes to telling your site visitors how you’ll use their data, whether it’s through a customer log-in, or through message boards.

Not to plug my favorite band again, but Paul McCartney’s website does a fine job of using user-focused language and easy-to-follow formatting to explain how fans and visitors can expect their data and privacy to be protected:

Paul McCartney’s website has a great, easy-to-read list of how personal data is used on his website. Plain language like this is integral to the user’s experience (and trust) in your brand.

On the side from my day job, I also help manage a local non-profit’s website, and recently revamped their privacy policy to be in as plain and simple language as this, with proper links to our contact page and office email in order to request a removal of data, or to inquire further about how their data is stored by our administrators.

In the world of big data breaches and the growing weariness of users to share their information, especially with profit-focused companies, your organization has a responsibility to keep data secure and meet the needs of your users or audience, whether they want to buy a product or disconnect their email from your database.

This information is pivotal to a user’s comfort with not only your website, but your brand. If you’re not providing the information about how you care about their security, and how you’ll protect it, you’ll lose them.

Source link—-eb297ea1161a—4


Please enter your comment!
Please enter your name here