1. UX Audit

aspects to be included in the

1.1 The User & The Problem

No surprises here. As a designer you have to start with the user and the problem the is trying to solve for them. You should empathize with the user and fall in love with the problem even before you start thinking about the solution the has implemented. This demonstrates your ability to comprehend problems from user’s perspective and sell the problem.

Ask yourself the following questions —

  • What is the primary problem the App is trying to solve?
  • What is the mission statement of the company that build the App?
  • What was the company’s motivation to build the App?
  • Who is the primary user for the App?
  • Who is the secondary user of the App?
  • What are the other solutions in the market that solve similar problems?
  • What is the core value proposition and what business model does it employ to serve the value?
  • What are the business goals the app is trying to achieve and how effective is their strategy?

Example: https://youtu.be/G_y5TSESDvA?t=405 (Till 7:15)

Other Resources: Define Your Audience, How Might We, The Five Whys.

1.2 Structure

The App selected by the interviewer might or might not be the one you practiced. Thus, taking a couple of minutes to explore the App will help you understand the features, flows and navigation structure of the App. Try to make a mental model of the information architecture, different features and how all features fit together. Also think about how features relate to business goals.

Ask yourself the following questions —

  • How is the experience of getting started (onboarding screens) or sign in/sign up?
  • Is the purpose of the app clearly conveyed?
  • How is the overall use of space? Is there enough negative space?
  • How does the Information Architecture help users accomplish desired tasks?
  • What is the Navigation Style and why — Hamburger, Tab bar (on the top), Floating button, Tabs (on the bottom)?
  • How does button placement add value to user’s experience? Example — Why is ‘Add’ button in the center of the Navigation Tab?
  • Is the navigation clear or does it suffer from Mystery Meat problem?
  • Does it follow platform guidelines (Material Design or iOS)?
  • How are user goals accomplished by using the different features of the app?
  • What improvements will you make to any of the above?

Example: https://youtu.be/G_y5TSESDvA?t=527 (Till 12:55) & https://youtu.be/G_y5TSESDvA?t=1767 (Till 31:45)

Other Resources: iOS Human Interface Guidelines, Material Design Guidelines.

1.3 Interaction Design

Interacting with different systems is a part of our daily life. Overtime there are repeatable patterns to user’s interaction that become best practices. Knowing these interaction patterns will allow you to convey the interaction efficiency of the app and determine if it will add delight to users’s experience. There are various sub-domains within interaction design that play a role in improving the user experience. It’s ok to not be an expert in all domains but having the vital knowledge of each is desired.

Ask yourself the following questions —

  • Which principle does a feature in the app establish for its users? Example — Trust for Airbnb.
  • Does the app comply with the Interaction Design Laws? If yes, then how? And if not, then why and how does it impact the user’s experience? Example— Hick’s Law & Fitt’s Law.
  • What animations are they using and how do they make you feel? Example— Scroll, Loading, Progress, Transition, etc.
  • Does the animation add meaning to functional design and convey purpose? Example — Navigation, Micro-interactions, Animation curve, etc.
  • What are the gestures required to interact with the app? Do you believe they are the right ones for actions performed in the app? Example— Tap, Pinch, Spread, Long press, 3D Touch, Flick, Swipe, and more.
  • What is the channel of interaction employed by the app and how effective is it? Example — Touch, Voice, Gestures, Device movement, etc.
  • Does the app suffer any interaction problems? If not, why? If yes, how will you improve it? Example — Fat finger syndrome, Thumb range, Accessibility.
  • How do you feel while interacting with the app? Example — Cute illustrations, Funny gifs, Interesting content, Frustrating navigation, Wow factor, Feel smart and efficient, and more.

Example: https://youtu.be/G_y5TSESDvA?t=867 (Till 14:52) & https://youtu.be/G_y5TSESDvA?t=1502 (Till 26:15)

Other Resources: Nielson & Norman Usability Heuristics, Material Design Gestures, iOS Gestures.

1.4 UI Design

UI Design has been a part of the computing industry since 1970s when computers used CRT monitors to display information. Design has matured overtime and still plays a very important role in determining user experience. Visuals form the first touch point for users, and thus, has the potential to drive the user’s opinion about the app and expectations from the app. The visual language of the app is as important as any other aspect we discussed so far.

Ask yourself the following questions —

  • How is the app maintaining design consistency? Example— Platform Standards, Illustrations and icons, Colors, and more.
  • How does the app interface leverage Gestalt Principles to make information better perceivable to the user?
  • What affordances and signifiers are used to set user expectations and guide them to perform an action?
  • How does the typeface of the app compliment visuals, illustrations and other interface components?
  • Does overall typography of the app leverage Visual Hierarchy? Example — Size, Kerning, Tracking, Line Height, Uppercase, etc.
  • Do the colors used in the app aim to provoke specific emotion? Do the colors promote Brand Identity or serve a specific purpose?
  • The color contrast determines content visibility. This not only benefits people with low contrast sensitivity and color blindness, but also enables all users to comprehend content quickly. Example — Research has shown that dark characters on light background are easier to read than vice versa because of iris tightening.

Examples: https://youtu.be/G_y5TSESDvA?t=1081 (Till 24:17)

Other Resources: Color Psychology, Science Behind Fonts

1.5 Other Tips

  • Mention how will you collaborate with other roles in the team for specific tasks. Example — I believe the ‘Add’ button should be on the right. To make an informed decision, I will connect with a researcher to understand usage patterns and analytics.
  • Treat it as a conversation with peer designer. This will keep the conversation casual but design-focused.
  • Just mentioning your observations is not enough. Remember, UX design is all about “intention behind the design”. Be sure to mention the WHY of each point you discuss in the critique.
  • Use correct design terminologies while talking about the design and the interface.
  • Adapt to the interviewers. Interviewers come from different background and specialities. Try to understand and adapt to what interviewer is trying to focus on.
  • DO NOT memorize critiques. Let it flow naturally with enough practice.

Source link https://uxplanet.org/app-critique--for--design--24b64cfad4ab?source=rss—-819cc2aaeee0—4


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