Getting to know your users: Design for everyone

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating — Donald A. Norman, The Design of Everyday Things

Intranets, as they are presented in the market today, all miss an important part of the entire -journey: research. And we all struggle with it. The concept of intranet in a box — a closed, pre-established environment that provides all things in it’s place and offers a visually appealing design ready to go — seems like a great deal but it’s lacking empathy with the user behind the screen.

Research make us deliver data in a way that’s relatable. Understanding the industry sector, in which the company is operating, helps us know who will use the intranet and what for. For example: although it may seem obvious, designing an intranet for a School is not the same as designing one for a Bank.

Being able to empathize with the company’s purpose and it’s users gives us a trustful understanding of the overall needs.

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