What do you (UX/UI Designers) actually do? Is that similar to a graphic designer? Do you make websites and apps look beautiful? Do you code?
The domain being relatively new, I have had a lot of people asking these questions and many more on the similar lines! I have finally been able to equip a clear and concise answer for all of them.
I Craft Digital Experiences!
Okay, let’s make this simple.
UX and UI are two different entities of a single consumer or enterprise experience. UX focuses on how something works and how people interact with it. UI focuses on the look and layout.
Example : Think of UX as the way a car drives, shifts gear, protect you from accidents or how comfortable the seats are and UI as the colour, design and aesthetics of the car.
That’s the exact analogy for digital products.
We help businesses make sure that their products are designed with their customer’s experience in mind, and we get there through a combination of design work, problem solving skills, and interacting with our clients to understand exactly what their customers need.
While doing the UX part of the project we are primarily concerned about how the product feels and with UI we majorly focus on how the product is laid out.
Surprisingly, over a period of time, I have realised that I don’t just get to work on exciting projects but it helps me in my life as well! It’s something like as simple as, I am going to throw a dinner party for my friends. So, instead of just starting up at 7 o’clock in the morning and thinking about what am I going to make, I naturally design that experience like,
Who am I going to bring together?
What’s the space going to be like?
How does the food and space work together?
And all those things that I think as a designer. That’s what design thinking does to your life. It’s a set of tools that allows you to approach situations in life where it might be advantageous to solve the problem differently, that allows you to approach it with a level of confidence because you got some ways of going about it.
To sum it up, UX/UI Design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.