I think that a product built on decisions based on product thinking is highly likely to succeed.
For proof, look at Medium. Look at their business model. They favour fewer paid visitors over lots of unpaid visitors.
When I first saw the Membership plan, I was surprised — but then ago that was roughly 2 years ago and I was only 18. But now that I understand business and design better, I think it was a genius move.
They’ve framed their business model to account for quality, not quantity. They aren’t trying to round up a million free users and sell them as bait to advertisers. They’re choosing instead to find and funnel users who are interested in quality and ensuring that they get what they want for a nominal fee.
And this decision has influenced several of their User Experiences and Interactions. For example:
- Claps vs likes: Claps can be used to measure how much users like an article while likes count how many people like it. See what they’re getting at? Quality over quantity.
- Featured articles: The featured articles are almost always for Members only.This works two-fold. One, it favours writers who are writing with the hopes of making some money (those who are more likely to put in a decent amount of thought into their pieces) over someone who’s doing it for leisure. And two, the first interaction that a user has within the site encourages them to convert to becoming a member.
- 3 free articles: Just enough to let you know what you’re missing out on and just enough to keep you wanting more.
- Broken green circle: They highlight member accounts with a broken green circle. This drives curiosity as to why certain accounts are highlighted, thereby encouraging them to learn more and it acts as social proof to encourage people to join the club.
See what I’m saying? Design decisions that are backed by product thinking not only align with business goals but also with user goals. And you know you’re doing the right thing when you can justify all the features of a product with hard, cold reason.
And I think that this is what ensures a companies success in the long run — when they make sure that all their decisions are optimised both for the users and the business.
Source link https://uxplanet.org/why-you-need-to-be-thinking-product-ae6f45c1cd5?source=rss—-819cc2aaeee0—4